SPU: ACWTA005P2
Specification
| Movement | Mechanical |
| Dial Mirror | Crystal |
| Case Material | 304 Stainless Steel |
| Strap Material | Silicone |
| Dial Diameter | 44mm |
| Thickness | 13.5mm |
| Strap Width | 28x22mm |
| Strap Length | 18cm |
| Water Resistance | 50m/165ft |
Movement Performance
| Product |
Movement: Multifunctional automatic mechanical movement with lightweight modular design; fewer components, stable operation
Accuracy: 21,600 vibrations/hour; deviation ≤ ±5 sec/day; swing over 250°, positional error ≤ 0.5 sec — high accuracy Power Reserve: 40-hour power reserve |
| Common Mid-to-High-End Products |
Movement: Basic mechanical movement with no modular design; fewer functions, less precision Accuracy: 18,000 vibrations/hour; deviation ≥ ±30 sec/day; swing below 220°, Low amplitude and unstable polarization, large timekeeping deviation Power Reserve: 30–36 hour power reserve |
Material
| Product |
Watch mirror - glass: Sapphire-grade crystal glass, Mohs hardness ≥ 9
Watch case: 304 stainless steel, nickel content ≤8%; no rust after 48h salt spray test, HV200 surface hardness Dial - hands: High-purity weather-resistant alloy + enhanced luminous coating; 98% oxidation resistance, glow time ≥ 8 hours Watch strap: Soft silicone paired with a stainless steel spring clasp; non-toxic, odorless, highly flexible, and fits snugly on the wrist |
| Common Mid-to-High-End Products |
Watch mirror - glass: Standard glass crystal, Mohs hardness 6, light transmittance ≤ 85% Watch case: Alloy (nickel ≥15%); rust after 24h salt spray test, HV120 hardness Dial - hands: Alloy dial + basic luminous coating; 92% oxidation resistance, glow time ≤ 3 hours Watch strap: Standard silicone with a basic metal buckle; prone to odors and offers lower comfort during wear |
Craftsmanship
| Product |
Watch mirror - glass: 3D diamond-cut engraving, light transmittance ≥ 95%, surface roughness Ra ≤ 0.01μm, impact resistance ≥ 1.5J
Watch case: 8 polishing passes + diamond-cut floral texture with 25 sections per mm²; size tolerance ≤ ±0.1mm, smooth edges Dial - hands: Skeleton dial with luminous 12-hour markers, globe, planets, open balance wheel, and moon phase; transparent case back reveals movement clearly Watch strap: One-piece molded strap with double-button safety clasp; tightly fitted connection, smooth and secure |
| Common Mid-to-High-End Products |
Watch mirror - glass: Basic polishing, light transmittance ≤ 85%, surface roughness Ra ≥ 0.05μm, impact resistance ≤ 0.8J Watch case: 3 polishing passes; plain texture, tolerance ≥ ±0.5mm, rough edges Dial - hands: No skeleton dial; printed surface only, single-function; no case back or basic case back with no movement view Watch strap: Mostly pin buckle design (less convenient); rough strap finish, weak strap connection prone to cracking or falling off |
Function
| Product | 50m water resistance |
| Common Mid-to-High-End Products | 30m water resistance |
Market Trends
| Consumer profile | 25–40-year-old professionals in venture capital and the arts, favoring personalized designs. They value intricate craftsmanship, tourbillons, and celestial themes. Watches serve as symbols of identity and aesthetics, with demand centered on social events and private gatherings. |
| Competitive landscape | Traditional luxury brands excel in craftsmanship but remain conservative, while trend-driven brands offer novelty without durability. This watch blends modern skeletonization with rose gold artistry, creating a distinct “future + luxury” positioning. |
| Sales performance | From 2023–2024, luxury watches grow 8% annually, with holiday sales surging 25%. Monthly sales are projected at 1,500–1,600 units, with ROI stable at 22% and strong repurchase among high-end clients. |
| Market trends | The global watch market is expected to surpass $400 billion by 2030. Cultural and technological integration fuels demand, with mechanical aesthetics and astronomical features highly valued by affluent consumers seeking sophistication and innovation. |
| Distribution and promotion | Focused on high-end boutiques and limited e-commerce releases, supported by watch fairs, art exhibitions, and VIP salons. Celebrity endorsements and collector community marketing enhance exclusivity and cultural prestige. |
