SPU: ACWTA002P1
Specification
| Movement | Quartz |
| Dial Mirror | Crystal |
| Case Material | 304 Stainless Steel |
| Strap Material | Silicone |
| Dial Diameter | 31 x 44 mm |
| Thickness | 13 mm |
| Strap Width | 22 x 18 mm |
| Strap Length | 18 cm |
| Water Resistance | 50 meters/165 feet |
Movement Performance
| Product |
Movement: High-precision quartz movement with stable signal and efficient power transmission Accuracy: ±10 sec/month — high precision Power Reserve: Long-lasting battery life: 2–3 years under normal use |
| Common Mid-to-High-End Products |
Movement: Basic quartz movement with poor tuning accuracy and unstable power delivery
Accuracy: ±30 sec/month or more Power Reserve: Short battery life: replacement needed around 1 year |
Material
| Product |
Watch mirror - glass: Diamond-cut crystal glass, Mohs hardness ≥ 7 Watch case: 304 stainless steel, nickel ≤8%; bezel set with VS-grade crystals Dial - hands: High-purity weather-resistant alloy + enhanced luminous coating; 98% oxidation resistance, glow time ≥ 8 hours Watch strap: Soft silicone paired with a stainless steel spring clasp; non-toxic, odorless, highly flexible, and fits snugly on the wrist
|
| Common Mid-to-High-End Products |
Watch mirror - glass: Standard glass crystal, Mohs hardness ≤ 6
Watch case: Regular steel, nickel ≥15%; no crystals or SI-grade/below quality stones Dial - hands: Alloy dial + basic luminous coating; 92% oxidation resistance, glow time ≤ 3 hours Watch strap: Standard silicone with a basic metal buckle; prone to odors and offers lower comfort during wear |
Craftsmanship
| Product |
Watch mirror - glass: Diamond-cut engraving, light transmittance ≥ 95%, surface roughness Ra ≤ 0.01μm, impact resistance ≥ 1.5J Watch case: Diamond-cut engraving, fine texture, crystal gap < 0.1mm Dial - hands: Skeleton skull design with precision-set crystals, engraving accuracy < 0.1mm; luminous markers laser-positioned, vertical deviation ≤ 0.5° Watch strap: One-piece molded silicone strap, connection gap < 0.1mm — tight and secure |
| Common Mid-to-High-End Products | Watch mirror - glass: Basic polishing, light transmittance ≤ 85%, surface roughness Ra ≥ 0.05μm, impact resistance ≤ 0.8J
Watch case: Basic polish, no diamond cutting, uneven setting, easy to fall off Dial - hands: No skeleton or stone-setting; simple dial design; luminous markers glued with vertical deviation ≥ 2° Watch strap: Glued or stitched strap, connection gap > 0.2mm — prone to cracking |
Function
| Product | 50m water resistance |
| Common Mid-to-High-End Products | 30m water resistance |
Market Trends
| Consumer profile | Core audience: 26-35-year-old independent women in arts, design, and fashion. They chase sparkle and unique status symbols; watches are accessories and self-expression tools, blending aesthetics with everyday practicality. |
| Competitive landscape | Traditional luxury brands highlight craftsmanship and exclusivity but remain costly and less appealing to youth. Trend-driven watches are stylish but lack durability. This model balances “style + function” with quartz movement and rose gold. |
| Sales performance | The affordable luxury watch sector grows 7–8% annually. Holidays and high-end events drive sales up 30%. Monthly sales are projected at 1,500–1,700 units, with ROI at 22%. Online pre-orders boost traction and market acceptance. |
| Market trends | The global affordable luxury watch CAGR remains above 5%. Personalized designs and skeleton details are long-term growth drivers. Digital marketing accelerates cultural influence, making tech-driven luxury highly appealing to young consumers. |
| Distribution and promotion | Online sales merge with pop-up exhibitions and cross-art collaborations for immersive brand experiences. Social media UGC campaigns, fashion week tie-ins, and celebrity endorsements generate frequent exposure and cultural resonance. |
