SPU: JENLA011P1
Specification
| Color | White |
| Width | 4mm |
| Length | 18 inches |
| Weight | 30.5g (±2g) |
| Material | S925 silver, 14KGP, moissanite |
Structure & Shape
| Product | Seam line deviation ≤ 0.1mm; part matching accuracy ≥ 98%; natural contour flow |
| Common Mid-to-High-End Products | Seam line deviation ≤ 0.3mm; part matching accuracy < 90%; visible contour mismatches |
Material
| Product |
Main material-Metal properties: 925 Sterling Silver, silver content 92.5% ± 0.3%, Vickers hardness HV120
Gem-level: 5A Grade Moissanite, carbon content ≥ 99.9%, Mohs hardness ≥ 9.5 Gem-color level: D–E color grade, light return rate ≥ 95%, color difference value ≤ 1.5, no visible color cast Gem-clarity: FL–IF grade; flawless under 10x magnification |
| Common Mid-to-High-End Products |
Main material-Metal properties: 925 Sterling Silver, silver content 92.5% ± 0.8%, Vickers hardness HV80–100 Gem-level: 3A Grade Moissanite, carbon content ≥ 95%, Mohs hardness ≥ 8.5 Gem-color level: F–G color grade, light return rate ≤ 90%, color difference value > 3.5, visible color cast Gem-clarity: Mostly VVS grade or lower; inclusions visible under 10x magnification |
Craftsmanship
| Product |
Cutting: Hand + machine fine cutting, facet deviation ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, mirror polish, precision angle sealing
Welding: Laser welding, weld seam ≤ 0.1mm, tensile strength ≥ 10N Gem Setting: Hand + machine micro-pavé, prong height deviation ≤ 0.25mm, secure fit, no looseness Plating: Coating thickness ≥ 2μm, anti-tarnish, anti-oxidation |
| Common Mid-to-High-End Products |
Cutting: Machine cutting only, facet deviation ≥ 0.03mm, surface roughness Ra ≥ 0.2μm, poor light reflection Welding: Traditional welding, weld seam ≥ 0.2mm, tensile strength ≥ 6N Gem Setting: Machine prong setting, prong height deviation ≥ 1mm, loose fit, risk of stone falling Plating: Coating thickness usually ≤ 0.6μm, prone to oxidation and fading |
Market Trends
| Consumer profile | Women aged 20–35, mainly urban professionals like white-collar workers and designers, seek personal style and identity. They showcase fashion looks on social media and prefer everyday-wearable pieces that highlight sophistication and elegance. |
| Competitive landscape | Luxury brands secure positions through craftsmanship and brand premium but remain overpriced for mass adoption. Fast fashion offers affordability yet lacks durability. This piece balances light-luxury pricing with brilliant cuts, delivering “everyday elegance at attainable value.” |
| Sales performance | The industry maintained 7–9% CAGR in 2023–2024. Holiday peaks boost sales by 30%. Monthly unit sales are projected around 3,200 with ROI stable at 22%, reflecting strong profitability and sustainable long-term growth. |
| Market trends | By 2025, the global jewelry market is expected to reach $242B, surpassing $344B by 2032. Personalization, light luxury, and minimal elegance lead trends, with rising consumer demand for “everyday luxury” tennis chains. |
| Distribution and promotion | Direct e-commerce and premium retail stores run in parallel, ensuring consumer reach. Partnerships with jewelry expos and fashion weeks enhance brand prestige. Marketing includes celebrity wear, influencer unboxing, and UGC challenges, merging online and offline high-frequency exposure. |
