SPU: JENLA006P1
Specification
| Width | 5mm |
| Weight | 18 inches: 55g 20 inches: 61g 22 inches: 67g |
| Material | 14KGP, 5A grade CZ gemstones |
Structure & Shape
| Product | Clean structure, link size deviation ≤ 0.05mm, gem alignment tight and consistent, sleek silhouette |
| Common Mid-to-High-End Products | Easy deformation, link deviation > 0.1mm, gem placement loose, inconsistent form |
Material
| Product | Main material-Metal properties: 14K Gold, true color finish
Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed alloys, prone to discoloration Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product | Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection
Welding: Laser welded, seam ≤ 0.03mm, strong & seamless connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine Welding: Manual welds, seams 0.05–0.1mm, prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | The target audience is 18–30-year-old Gen Z consumers who embrace street style, bold fashion, and rebellious individuality. They seek jewelry that amplifies presence in parties, festivals, and everyday looks while highlighting edgy confidence. |
| Competitive landscape | Streetwear brands focus on aesthetics but lack refinement, while traditional luxury emphasizes craftsmanship but feels outdated. This piece blends “brilliant stone-setting + spiked detail” to create a punk-meets-elegance experience, standing out in a niche market. |
| Sales performance | From 2023–2024, industry growth stays at 7–9%, with seasonal sales rising 30%. Monthly sales for this necklace are projected at 3,000+ units, ROI steady at 22%, aligned with Gen Z’s spending habits. |
| Market trends | The fusion of punk elements with luxury materials emerges as a strong trend, fueled by hip-hop, street culture, and social media. Spiked jewelry matches long-term demand, positioning it as a bold statement piece for the next decade. |
| Distribution and promotion | Online channels lead distribution, paired with festival activations and trend-driven pop-ups. Celebrity streetwear looks and influencer collaborations drive viral exposure, while music festivals and fashion events create strong cultural association and second-wave buzz. |
