SPU: JERIA001P1
Specification
| Color | White gold/Yellow Gold |
| Width | 12mm |
| Weight | 18g |
| Material | 14KGP, 5A Grade CZ Gemstones |
Structure & Shape
| Product |
Rotation gap ≤ 0.02mm for ultra-smooth movement with zero drag, seamless transition between chain and ring |
| Common Mid-to-High-End Products | Rotation gap ≥ 0.1mm causes noticeable friction and stiffness, uneven joint between chain and ring—visible bumps |
Material
| Product |
Main material-Metal properties: 14K Gold Plated, true color finish
Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed alloys, prone to discoloration Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product |
Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection
Welding: Laser welding, weld point diameter < 0.1mm; Tensile strength ≥ 10N Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine Welding: Traditional welding, weld point diameter > 0.2mm; Tensile strength ≥ 6N Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | Ages 18–38, urban mid-to-high income, who love luxury sparkle and unique chain designs. Active on Instagram/TikTok, focused on self-expression and social occasions, often purchasing for self-reward or gifting. Market fit and appeal are strong. |
| Competitive landscape | Competitors include luxury jewelry and fast-fashion brands. Luxury offers strong craftsmanship and prestige but high prices and limited reach. Fast fashion is affordable yet low in quality. Our edge: chain-inspired creativity, full-pave brilliance, and sustainable craftsmanship targeting mid-tier. |
| Sales performance | Global jewelry grew 7–9% CAGR in two years, with earrings and rings online sales exceeding 45% and holiday growth at 30%. Priced $200–$500 as affordable luxury, monthly sales potential 3,000+ units, ROI ~22%, with steady revenue and strong feasibility. |
| Market trends | By 2025, global jewelry market projected at $242B, CAGR 5.1%. Economic recovery, social media, and Gen Z drive sustainable, personalized demand. Chain and pave fusion aligns with retro and street trends, stackable appeal, market reaching $344B by 2032. |
| Distribution and promotion | Channels include Amazon, Etsy, and boutiques, linking online and offline. Promotion leverages influencer wear and storytelling campaigns. Partnerships with celebrities and sustainable brands. Holiday campaigns spotlight chain-stacking themes, boosting penetration, brand visibility, and repeat purchase rates. |
