SPU: JENLA004P1
Specification
| Width | 12mm |
| Length | 18 inches |
| Weight | 74.5g |
| Materials | 14KGP, 5A-grade CZ gemstones, imitation Swarovski crystal beads |
Appearance
| Product | Smooth wave shape with ≤0.03mm diameter variation and ≤0.02mm roundness deviation — consistent size, balanced height, and a refined, polished look |
| Common Mid-to-High-End Products | Wave shape easily distorted, with ≤0.1mm diameter variation and ≤0.08mm roundness deviation — uneven sizing and less defined form |
Material
| Product |
Main material-Metal properties: 14K Gold, true color finish
Shell Pearl – roundness: Roundness deviation ≤ 0.03mm; surface hardness ≥ 50HV Shell Pearl – luster: Mirror gloss ≥ 80%; color difference within strand ΔE ≤ 2 Shell Pearl – surface smoothness: Surface defects < 0.02%; no visible bubbles or pinholes under 10× magnification Shell Pearl – size consistency: Diameter variation within strand ≤ 0.04mm; strand alignment flatness ≤ 0.02mm CZ Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 CZ Gem-color level: D–F Color, 85–90% light reflection, brilliant sparkle, no glare CZ Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed alloys, prone to discoloration Shell Pearl – roundness: Roundness deviation ≤ 0.05mm; surface hardness ≥ 40HV Shell Pearl – luster: Mirror gloss ≥ 60%; color difference within strand ΔE ≤ 4 Shell Pearl – surface smoothness: Surface defects < 0.05%; occasional small bubbles under 10× magnification Shell Pearl – size consistency: Diameter variation within strand ≤ 0.08mm; strand alignment flatness ≤ 0.05mm CZ Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 CZ Gem-color level: G–H Color, only 60–70% reflection, dull sparkle CZ Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product |
Cutting-shell pearl: Hand + precision machine cutting, surface roughness Ra ≤ 0.05μm
Cutting-CZ gem: Hand + precision machine cutting, facet error ≤ 0.01mm, Ra ≤ 0.05μm, clean unified reflection Welding: Joint gap ≤ 0.03 mm; laser welding ensures flexible and secure connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting-shell pearl: Machine only，surface roughness Ra ≤ 1μm Cutting-CZ gem: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine Welding: Joint gap 0.05–0.1 mm; conventional welding prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | Women aged 25–38 in finance, media, and creative fields. They favor elegant, distinctive jewelry that enhances personal image and identity. Often worn in business or social events, their demand centers on “everyday elegance + special occasions.” |
| Competitive landscape | Luxury brands excel in craftsmanship and exclusivity, but high pricing limits accessibility. Fast fashion offers affordability yet lacks depth and durability. This piece blends pearls and metal with light-luxury pricing, highlighting “classic + innovative” positioning and clear differentiation opportunities. |
| Sales performance | The jewelry market grew 7–9% annually in 2023–2024, with festive and wedding seasons boosting sales. This design, priced strategically, is projected to sell 2,800–3,200 units monthly, with ROI at 22%, ensuring stable revenue growth through online channels. |
| Market trends | Driven by social culture and consumer upgrades, personalized and light-luxury jewelry is thriving. Pearls, merging “vintage + modern,” are resurging in popularity. The global market is expected to sustain over 5% annual growth, with digital marketing as a core driver. |
| Distribution and promotion | E-commerce leads, supported by high-end retail and pop-ups for stronger reach. Promotions include celebrity wear, influencer unboxing, and festive collaborations. UGC challenges and sustainability themes on social platforms reinforce exposure and cultural relevance. |
