SPU: JENLA002P2
Specification
| Width | 4mm |
| Length | 18 inches/20 inches/22 inches |
| Weight | 18 inches: 33g 20 inches: 37g 22 inches: 41g |
| Material | 14KGP, 5A grade CZ gemstones |
Structure & Shape
| Product | Clean structure, link size deviation ≤ 0.05mm, gem alignment tight and consistent, sleek silhouette |
| Common Mid-to-High-End Products | Easy deformation, link deviation > 0.1mm, gem placement loose, inconsistent form |
Material
| Product |
Main material-Metal properties: 14K Gold, true color finish
Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed alloys, prone to discoloration Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product |
Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection
Welding: Laser welded, seam ≤ 0.03mm, strong & seamless connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine Welding: Manual welds, seams 0.05–0.1mm, prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | The core audience is 18–30, including college students and young professionals. They value refined styling and trendy details, favor understated yet sparkling jewelry, and often showcase looks on Instagram and TikTok. Purchases focus on social events, gifting, and everyday accessorizing. | ||||
| Competitive landscape | Luxury brands remain costly and inaccessible; fast-fashion options suffer from sameness and poor durability. This 4mm tennis chain blends elegance with simplicity, positioned as affordable luxury, filling the gap in the light-luxury segment with distinct value. | ||||
| Sales performance | The jewelry sector maintained 7–9% annual growth in 2023–2024, with holiday sales up 30%. This chain is projected to achieve 3,100–3,300 monthly units sold, with ROI near 22%, supporting steady long-term revenue growth potential. | ||||
| Market trends | Over the next decade, personalization and affordable luxury will dominate. Global market size is forecasted at $242B by 2025, surpassing $344B by 2032. Social culture, digital platforms, and sustainability fuel demand for timeless, sparkling 4mm tennis chains. | ||||
| Distribution and promotion | E-commerce leads distribution, supported by independent boutiques and pop-ups for engagement. Promotion integrates social challenges, limited collaborations, and celebrity styling to drive cultural relevance, amplifying brand presence and visibility across youth-driven social ecosystems. | ||||
