SPU: JENLA001P2
Specification
| Width | 20mm |
| Length | 18 inches/20 inches/22 inches |
| Weight | 18 inches: 298g 20 inches: 331g 22 inches: 364g |
| Material | 14KGP, 5A grade CZ gemstones |
Structure & Shape
| Product | Clean structure, link size deviation ≤ 0.05mm, gem alignment tight and consistent, sleek silhouette |
| Common Mid-to-High-End Products | Easy deformation, link deviation > 0.1mm, gem placement loose, inconsistent form |
Material
| Product |
Main material-Metal properties: 14K Gold, true color finish
Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed alloys, prone to discoloration Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product |
Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection
Welding: Laser welded, seam ≤ 0.03mm, strong & seamless connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine Welding: Manual welds, seams 0.05–0.1mm, prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | Urban men and women aged 20–35 embrace hip-hop culture, using bold, flashy jewelry to express identity and style. Active on Instagram and TikTok, they buy for parties, street fashion, and daily trend-driven looks, strongly aligned with market demand. |
| Competitive landscape | Luxury brands stress rarity and craftsmanship but remain overpriced; fast fashion offers low cost but lacks design and durability. This 20mm fully iced Cuban chain enters the affordable luxury space, combining shine and street appeal. |
| Sales performance | Industry grew to $75.75B in 2023–2024. Holiday sales rose 30%. This product projects monthly sales of 3,500 units, with ROI around 22%, balancing design value and affordability with strong revenue potential. |
| Market trends | By 2025, the global jewelry market should hit $242B, driven by hip-hop and street trends. By 2032, it may surpass $344B, with oversized, iced-out Cuban chains leading style momentum. |
| Distribution and promotion | E-commerce leads, supported by boutique stores and pop-ups. Marketing leverages rappers, street artists, and KOLs through limited editions, holiday collaborations, and social media challenges, boosting engagement and influence in hip-hop culture. |
