SPU: JENLA005P1
Specification
| Width | 4mm |
| Weight | 18 inches: 36g 20 inches: 40g 22 inches: 44g |
| Material | 14KGP, 5A grade CZ gemstones |
Structure & Shape
| Product | Colors arranged in spectrum; gem placement tolerance ≤ 0.2mm; surface flatness deviation ≤ 0.3mm |
| Common Mid-to-High-End Products | Colors arranged randomly; gem placement deviation ≥ 0.5mm; surface flatness deviation ≥ 0.8mm |
Material
| Product |
Main material-Metal properties: 14K Gold, true color finish Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products | Main material-Metal properties: Mixed alloys, prone to discoloration
Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product |
Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection Welding: Laser welded, seam ≤ 0.03mm, strong & seamless connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine
Welding: Manual welds, seams 0.05–0.1mm, prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | Core consumers are women aged 25–38 in creative fields like media, art, and design. They seek lively fashion and self-expression, favoring rainbow necklaces for daily wear, parties, and holidays to achieve a “bold yet versatile” style. |
| Competitive landscape | Luxury brands emphasize rarity but have high barriers; fast fashion is affordable yet homogeneous. This piece uses rainbow design and accessible luxury pricing, precisely positioned to fill the market gap of “individual yet attainable.” |
| Sales performance | From 2023–2024, the market continues steady growth. Driven by social trends, this necklace sells over 3,100 pieces monthly, with ROI maintained at 22%. The revenue growth curve remains strong and sustainable. |
| Market trends | Color gemstones are an emerging industry trend, with layering and vibrant designs favored by younger consumers. By 2032, the global market will exceed $344 billion, with colorful jewelry sustaining long-term popularity. |
| Distribution and promotion | Direct e-commerce combined with high-end retail and pop-ups enhances reach. Promotions center on social challenges, designer collaborations, and celebrity styling to strengthen cultural symbolism around rainbow jewelry. |
