SPU: JEBCA002P1
Specification
| Width | 3mm |
| Length/Weight | 7 inches: 12.1g (±2g)/8 inches: 13.3g (±2g)/9 inches: 15.5g (±2g) |
| Material | 14KGP, 5A grade CZ gemstones |
Structure & Shape
| Product | Clean structure, link size deviation ≤ 0.05mm, gem alignment tight and consistent, sleek silhouette |
| Common Mid-to-High-End Products | Easy deformation, link deviation > 0.1mm, gem placement loose, inconsistent form |
Material
| Product | Main material-Metal properties: 14K Gold, true color finish Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products | Main material-Metal properties: Mixed alloys, prone to discoloration Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product | Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection Welding: Laser welded, seam ≤ 0.03mm, strong & seamless connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products | Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine Welding: Manual welds, seams 0.05–0.1mm, prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | Gen Z women, 18–30, mid-to-high income. Value timeless, versatile style, prefer understated yet sparkling tennis bracelets. Demand centers on daily wear and gifting. |
| Competitive landscape | Fast fashion updates quickly but lacks quality; luxury is overpriced and inaccessible. This product uses attainable pricing and classic design to engage young buyers. |
| Sales performance | Market grew to $75.75B in 2024, CAGR 7–9%. Online share 45%, e-commerce rising. Priced as affordable luxury, monthly potential 3,000 units, ROI 22%. |
| Market trends | By 2025, market projected at $242B, CAGR 5.1%. Sustainable practices and timeless minimalist design gain traction, driving steady growth. |
| Distribution and promotion | Channels span e-commerce and boutiques. Promotion through influencer wear, festive gifting campaigns, and KOL-driven storytelling to boost reach and brand penetration. |
