SPU:
Specification
| Color | White Gold |
| Weight | 14.1g (±2g) |
| Material | S925 Silver, 14KGP, Moissanite, Green CZ Gemstone |
Structure & Shape
| Product | Seam line deviation ≤ 0.1mm; part matching accuracy ≥ 98%; natural contour flow |
| Common Mid-to-High-End Products | Seam line deviation ≤ 0.3mm; part matching accuracy < 90%; visible contour mismatches |
Material
| Product |
Main material-Metal properties: 925 Sterling Silver, silver content 92.5% ± 0.3%, Vickers hardness HV120
Gem-level: 5A Green CZ, Mohs 8–8.5; 5A Moissanite, ≥99.9% purity, Mohs 9.25 Gem-color level: D–F color, 95% light return, ΔE ≤ 1.5, no visible tint Gem-clarity: VVS grade, crystal inclusion rate <1% |
| Common Mid-to-High-End Products |
Main material-Metal properties: 925 Sterling Silver, silver content 92.5% ± 0.8%, Vickers hardness HV80–100 Gem-level: 3A Green CZ, Mohs 6–7; 3A Moissanite, ≥95% purity, Mohs 8.5 Gem-color level: F–G color, 87% light return, ΔE > 3.5, prone to tint Gem-clarity: SI1 grade, crystal inclusion rate 5%–8% |
Craftsmanship
| Product |
Cutting: Hand + machine fine cutting, facet deviation ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, mirror polish, precision angle sealing
Welding: Laser welding; seam gap ≤ 0.02mm, weld surface roughness (Ra) ≤ 0.3μm, smooth and seamless finish Gem Setting: Hand + machine setting, prong height deviation ≤ 0.25mm, secure fit, no looseness Plating: Coating thickness ≥ 2μm, anti-tarnish, anti-oxidation |
| Common Mid-to-High-End Products |
Cutting: Machine cutting only, facet deviation ≥ 0.03mm, surface roughness Ra ≥ 0.2μm, poor light reflection Welding: Traditional welding; seam gap ≥ 0.1mm, weld surface roughness (Ra) ≤ 0.8μm — visible welding residue and burrs Gem Setting: Machine prong setting, prong height deviation ≥ 1mm, loose fit, risk of stone falling Plating: Coating thickness usually ≤ 0.6μm, prone to oxidation and fading |
Market Trends
| Consumer profile | Women aged 25–38, mainly high-income professionals and artists. They favor unique colored gemstones, value independence and refined taste, and often showcase elegant looks on social platforms. Purchase drivers include events, gifting, and self-indulgence. | ||||
| Competitive landscape | Luxury brands emphasize craftsmanship and rarity, but high pricing limits accessibility. Fast-fashion brands offer agility yet lack jewelry authenticity. This pendant leverages green gemstones and geometric design, strategically entering the affordable luxury niche with clear differentiation. | ||||
| Sales performance | Jewelry market CAGR remained at 7–9% between 2023–2024, with holiday sales up 30%. Monthly sales for green gemstone pendants are projected at 2,800–3,000 units, with ROI holding steady at 22%, ensuring growth feasibility. | ||||
| Market trends | By 2025, the global jewelry market is projected to reach $242B, surpassing $344B by 2032. Colored gemstones with minimalist design gain momentum, with green stones embraced for symbolism and eco-association, resonating with younger luxury consumers. | ||||
| Distribution and promotion | Distribution combines e-commerce and boutique retail, enhanced by pop-up experiences. Marketing highlights eco-luxury themes, partnerships with designer brands, and celebrity endorsements, shaping a “green elegance” culture through omnichannel campaigns and high-frequency exposure. | ||||
