SPU: ACWTA004P1
Specification
| Movement | Mechanical |
| Dial Mirror | Sapphire Crystal |
| Case Material | 304 Stainless Steel |
| Strap Material | Silicone |
| Dial Diameter | 42 x 50.5mm |
| Thickness | 13.3mm |
| Strap Width | 23 x 20mm |
| Strap Length | 18cm |
| Water Resistance | 50m/165ft |
Movement Performance
| Product |
Movement: Multifunctional automatic mechanical movement with lightweight modular design; fewer components, stable operation
Accuracy: 21,600 vibrations/hour; deviation ≤ ±5 sec/day; swing over 250°, positional error ≤ 0.5 sec — high accuracy Power Reserve: 40-hour power reserve |
| Common Mid-to-High-End Products |
Movement: Basic mechanical movement with no modular design; fewer functions, less precision Accuracy: 18,000 vibrations/hour; deviation ≥ ±30 sec/day; swing below 220°, Low amplitude and unstable polarization, large timekeeping deviation Power Reserve: 30–36 hour power reserve |
Material
| Product |
Watch mirror - glass: High-purity sapphire crystal, Mohs hardness 9
Watch case: 304 stainless steel, nickel content ≤8%; no rust after 48h salt spray test, HV200 surface hardness Dial - hands: Forged carbon fiber base + luminous hands (glow time ≥ 8h) Watch strap: Soft silicone strap with precision spring buckle and safety lock; secure fit, easy to wear |
| Common Mid-to-High-End Products |
Watch mirror - glass: Mineral glass, Mohs hardness 5–6 Watch case: Alloy (nickel ≥15%); rust after 24h salt spray test, HV120 hardness Dial - hands: Alloy dial + regular luminous coating (glow time ≤ 3h) Watch strap: Regular silicone strap with standard buckle, no lock — prone to slipping |
Craftsmanship
| Product |
Watch mirror - glass: Diamond-cut finish, 98%+ light transmittance, clear and transparent Watch case: 8 polishing passes + diamond-cut floral texture with 25 sections per mm²; size tolerance ≤ ±0.1mm, smooth edges Dial - hands: Skeleton multi-function design with visible gears, 24h subdial, and small seconds. Clear exhibition caseback with diamond-cut finish Watch strap: Quick-release design + precision stainless steel spring buckle; strap made with one-piece silicone injection molding, connection gap ≤ 0.1m |
| Common Mid-to-High-End Products |
Watch mirror - glass: Transparent Regular polishing, <85% transmittance, less clarity Watch case: 3 polishing passes; plain texture, tolerance ≥ ±0.5mm, rough edges Dial - hands: No skeleton dial; basic 3-hand layout， simple or no caseback window, movement not visible Watch strap: Fixed strap + standard pin buckle; strap often glued or roughly joined, connection gap ≥ 0.3mm |
Function
| Product | 50m water resistance |
| Common Mid-to-High-End Products | 30m water resistance |
Market Trends
| Consumer profile | Target consumers are affluent individuals aged 25–40, primarily executives in finance, tech, and creative industries. They value mechanical complexity and distinctive aesthetics, seeking watches as both status symbols and collectible investments. |
| Competitive landscape | Swiss luxury brands excel in craftsmanship but remain conservative, while fashion-forward watches offer bold looks but lack durability. This model combines carbon fiber and skeletonized design, positioning itself in the “futuristic light-luxury” niche. |
| Sales performance | Light-luxury mechanical watches grow around 8% annually, with holiday sales peaks boosting revenue by 25%. Monthly sales are projected at 1,400–1,600 units, with ROI steady at 22%, ensuring sustainable profitability. |
| Market trends | The global watch industry will reach $350B by 2025, as mechanical artistry blends with sport-inspired aesthetics. Digital marketing drives stronger engagement from younger affluent buyers, reinforcing consumption power and long-term brand penetration. |
| Distribution and promotion | Distribution centers on e-commerce and boutique retail, combined with motorsport partnerships, watch fairs, celebrity endorsements, and influencer campaigns, creating second-wave exposure while elevating cultural presence and premium brand positioning. |
