SPU: ACWTA001P1
Specification
| Movement | Quartz |
| Dial Mirror | Crystal |
| Case Material | 304 Stainless Steel |
| Strap Material | Silicone |
| Dial Diameter | 31 x 44 mm |
| Thickness | 13 mm |
| Strap Width | 25 x 20 mm |
| Strap Length | 18 cm |
| Water Resistance | 50 meters/165 feet |
Movement Performance
| Product |
Movement: High-precision quartz movement with stable signal and efficient power transmission
Accuracy: ±10 sec/month — high precision Power Reserve: 18–24 months (under normal use) |
| Common Mid-to-High-End Products |
Movement: Basic quartz movement with poor tuning accuracy and unstable power delivery Accuracy: ±30 sec/month or more Power Reserve: Less than 12 months |
Material
| Product |
Watch mirror - glass: Sapphire-grade crystal glass, Mohs hardness ≥ 9 Watch case: 304 stainless steel, nickel ≤8%; bezel set with VS-grade crystals Dial - hands: High-purity weather-resistant alloy + enhanced luminous coating; 98% oxidation resistance, glow time ≥ 8 hours Watch strap: Soft silicone paired with a stainless steel spring clasp; non-toxic, odorless, highly flexible, and fits snugly on the wrist
|
| Common Mid-to-High-End Products |
Watch mirror - glass: Standard glass crystal, Mohs hardness 6, light transmittance ≤ 85% Watch case: Regular steel, nickel ≥15%; no crystals or SI-grade/below quality stones Dial - hands: Alloy dial + basic luminous coating; 92% oxidation resistance, glow time ≤ 3 hours Watch strap: Standard silicone with a basic metal buckle; prone to odors and offers lower comfort during wear |
Craftsmanship
| Product |
Watch mirror - glass: 3D diamond-cut engraving, light transmittance ≥ 95%, surface roughness Ra ≤ 0.01μm, impact resistance ≥ 1.5J
Watch case: Diamond-cut engraving, fine texture, crystal gap < 0.1mm Dial - hands: Crystal-set skeleton dial, engraved markers; luminous hands aligned precisely, vertical deviation < 1° Watch strap: Precision U-shaped clasp, seam gap ≤ 0.1mm; seamless integrated silicone strap |
| Common Mid-to-High-End Products |
Watch mirror - glass: Basic polishing, light transmittance ≤ 85%, surface roughness Ra ≥ 0.05μm, impact resistance ≤ 0.8J Watch case: Basic polish, no diamond cutting, uneven setting, easy to fall off Dial - hands: Basic hollow dial or plain print; luminous markers misaligned, vertical deviation ≥ 2° Watch strap: Standard clasp, seam gap ≥ 0.2mm; glued or stitched strap prone to cracking |
Function
| Product | 50m water resistance |
| Common Mid-to-High-End Products | 30m water resistance |
Market Trends
| Consumer profile | Target audience: 25-38-year-old urban women in creative, media, and high-earning jobs. They prioritize self-image, love fashion and socializing, favoring high-end watches for business, parties, and luxury settings—seeking sparkle and unique flair. |
| Competitive landscape | Traditional luxury watches focus on mechanical craftsmanship but are pricey, alienating younger buyers; trendy brands prioritize looks and affordability, yet fall short on durability and movements. Our quartz core, diamond rose-gold dial, and pink strap blend precision and aesthetics, filling the "luxury + convenience" gap. |
| Sales performance | Light luxury watches see steady 7-8% annual growth, with holidays driving spikes. We project 1,500-1,600 monthly units, 22% ROI, and online pre-sales boosting buzz and stability. |
| Market trends | The global light-luxury watch market will sustain 5–6% annual growth over the next decade. Young consumers favor personalized, tech-luxury fusion designs, with colorful straps and skeletonized elements driving long-term demand and becoming enduring growth highlights. |
| Distribution and promotion | Core: Online pre-sales and e-comm flagships, plus pop-ups and upscale malls. Celeb street style and influencer promos, tied to holiday campaigns and pink culture motifs, build hype and collectible appeal. |
