SPU: JENLA001P1
Specification
| Width | 14mm |
| Length | 18 inches/20 inches/22 inches |
| Weight | 18 inches: 102g 20 inches: 112g 22 inches: 122g |
| Material |
14KGP, 5A grade CZ gemstones |
Structure & Shape
| Product | Clean structure, link size deviation ≤ 0.05mm, gem alignment tight and consistent, sleek silhouette |
| Common Mid-to-High-End Products | Easy deformation, link deviation > 0.1mm, gem placement loose, inconsistent form |
Material
| Product |
Main material-Metal properties: 14K Gold, true color finish Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed alloys, prone to discoloration
Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product |
Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, surface roughness Ra ≤ 0.05μm, clean unified reflection Welding: Laser welded, seam ≤ 0.03mm, strong & seamless connection Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products |
Cutting: Machine only, facet error ≥ ±0.03mm, surface roughness Ra ≥ 0.2μm, inconsistent shine
Welding: Manual welds, seams 0.05–0.1mm, prone to breakage Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | The target group is 18–34-year-old men and women who embrace hip-hop culture and flashy jewelry. They focus on individuality and status, share actively on social media, and purchase mainly for parties and trendy everyday wear. |
| Competitive landscape | Luxury brands stress rarity and craftsmanship but remain overpriced and inaccessible. Mass brands are affordable yet lack quality and innovation. This 14mm Cuban link with shimmering design and light-luxury pricing fills the underserved mid-market niche. |
| Sales performance | From 2023 to 2024, the market grew from $60.39B to $75.75B with 7–9% CAGR. Holiday sales spiked 30%. Monthly sales are projected above 3,200 units, ROI stays near 22%, ensuring steady income and healthy investment returns. |
| Market trends | By 2025, the jewelry market is forecast at $242B, fueled by hip-hop culture, street style, and social influence. By 2032, it may surpass $344B, with Cuban links and bold diamond designs staying timelessly popular. |
| Distribution and promotion | E-commerce leads, paired with trend boutiques. Marketing includes rapper and street artist endorsements, social media challenges, and limited collaborations, reinforcing hip-hop identity while amplifying brand visibility, cultural relevance, and strong market penetration. |
