When Alma, a young jewelry maker from Austin, first joined OYB, she wasn’t looking for investors — she just wanted to make her passion sustainable.
Today, her brand ships globally, thanks to the zero-upfront entrepreneurship model.
Step 1: Create Meaning, Not Just Products
She shared short TikToks showing her process — why she crafts by hand, why materials matter.
Those videos built trust, not just views.
Step 2: Test With Pre-Sale
Instead of producing 100 necklaces, Alma sold the idea first.
Her pre-sale page:
“20 pieces only — handmade, pre-orders open until sold out.”
In 48 hours, she had full funding for her first batch.
Step 3: Use AI To Scale Identity
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AI generated her packaging layout and Etsy descriptions.
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OYB verified her brand ownership through digital asset registration.
Step 4: Build a Local-to-Global Community
Through Austin maker markets, she linked QR codes directly to her online pre-sale store.
Today, 60% of her traffic comes from Instagram and Reels — not ads.
Step 5: Build Longevity
She now runs workshops to mentor other women founders, making the ecosystem stronger.
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🌸 [Start Your Own Handmade Brand → /start-free]
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