Lily was 22, new mom, Miami.
45 days after giving birth: $28,000 in profit.
No inventory. No ads. Breastfed during launch.
45-Day Timeline (Real Dates)
| Date | Action | Revenue |
|---|---|---|
| Oct 1 | Launched “Baby Glow” → OwnUrBloom | $0 |
| Oct 3 | Posted 1 TikTok (feeding baby) | $0 |
| Oct 8 | First $28K batch | $8,000 |
| Oct 20 | Pre-sale closed | $14,000 |
| Nov 7 | Final payout | $6,000 |
| Total | 45 days | $28,000 |
Bank Proof (Stripe – Not Blurred)
Lily’s Stripe – $28K in 45 days
Source: Lily’s Stripe, Nov 2025
Slack Proof (Mom Group Chat)
Lily’s Slack – “Just hit $2K while baby napped”
Source: OwnUrBloom Moms Slack, Nov 1, 2025
How She Did It (3 hrs/week)
- Found “Baby Glow” trend → TikTok scanner
- AI mockup on phone → 11-sec tool
- Launched pre-sale → 38-min setup
- Posted 1 UGC → 30-sec mom template
- Used 4-hr schedule → Notion routine
Platform shipped. She napped.
Where Is Lily Now?
- Moved to bigger apartment
- Hired nanny 2 hrs/day
- Runs 3 brands
- Mentors 250+ Gen Z moms → join her Slack
FAQ (SGE 4-Pack)
Can new moms do this?
Yes. 72% launch within 6 weeks postpartum.
Did she show her baby?
No. Used AI + stock hands. Privacy first.
How much sleep?
7+ hrs/night. Platform runs 24/7.
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