The 3-Email Pre-Sale Sequence That Converts 42.3%

3 emails. 21 days. $21,200 average.
No Klaviyo subscription. No copywriter. No A/B guesswork.
Just copy, paste, send.


 


Email 1: Launch Day (62% Open Rate)

Subject: [Product] just dropped – 500 spots only

Hey {{first_name}},

I’m shaking.

[Mama Glow Necklace] just went live.

→ Grab yours before they’re gone

Why now?
- 500 units only
- Ships in 21 days
- 100% refund if you change your mind

First 50 get free engraving.

Alex (19yo founder) made $18.4K with this exact flow.

See you inside,

Rex

Result: 62% open | 41% click | 28% conversion


Email 2: Day 7 (48% Open)

Subject: 300 left – moms are OBSESSED

{{first_name}},

300 necklaces gone in 7 days.

Check this UGC from Sarah (Atlanta mom):

[Insert TikTok embed]

→ Lock in before Day 21

Still 100% refundable.

Don’t miss out,

Rex

Result: 48% open | 35% click | 18% conversion


Email 3: Day 20 (55% Open)

Subject: 24 hours left + free gift

{{first_name}},

Pre-sale ends tomorrow.

Last 100 spots.

Everyone who orders today gets:
- Free gift box ($18 value)
- Priority shipping

→ Final chance

After tomorrow: full price + 30-day wait.

Let’s go,

Rex

Result: 55% open | 42% click | 22% conversion


Aggregate Data (3,200 Launches)

Metric Average
Total Open Rate 55%
Total Conversion 42.3%
Revenue per 1K subs $18,400
Refund Rate 0.7%

Source: OwnUrBloom Klaviyo integration, Q1-Q3 2025


How to Install in 5 Minutes

  1. Download HTMLget sequence
  2. Import to Klaviyo → Flows → Pre-Sale Launch
  3. Connect storeOwnUrBloom OS
  4. Launch → Auto-send on Day 0, 7, 20

FAQ

Do I need Klaviyo?

No. Works with any ESP. Plain text included.

Can I edit?

Yes. Swap product name, UGC, bonuses.

What if no one opens?

Platform auto-resends to non-openers + SMS.


Get the 42.3% Converting Sequence

Download Free → Paste & Profit

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