SPU: JEEAA021P1
Specification
| Color | Rose Gold |
| Weight | 9.33g (±2g) |
| Material | 14KGP, Moissanite |
Structure & Shape
| Product | Consistent ring shape, diameter deviation ≤0.05mm; gems aligned tightly; clean metal joints |
| Common Mid-to-High-End Products | Inconsistent ring shape, diameter deviation ≥0.1mm; misaligned gems; visible joint gaps |
Material
| Product |
Main material-Metal properties: 14K gold, pure tone
Gem-level: 5A-grade moissanite, carbon content ≥99.9%, Mohs 9.25 Gem-color level: D–F color, 95% light return, ΔE ≤ 1.5, no visible tint Gem-clarity: FL–IF clarity, flawless under 10× magnification |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed metal composition, prone to discoloration Gem-level: 3A moissanite, carbon content ≥95%, Mohs 8.5 Gem-color level: F–G color, 87% light return, ΔE > 3.5, visible tint Gem-clarity: VVS or lower clarity, flaws visible under 10× magnification |
Craftsmanship
| Product |
Cutting: Hand + machine polish; cut deviation ≤0.01mm; surface Ra ≤0.05μm; consistent sparkle
Welding: No visible gap at the post joint; laser weld diameter ≤ 0.3mm for a clean, secure connection Gem Setting: Hand + machine setting; prong diameter 0.25mm, depth 1.2mm; secure fit Plating: Plating thickness ≥2μm, resistant to fading and oxidation |
| Common Mid-to-High-End Products |
Cutting: Machine polish only; cut deviation ≥0.03mm; surface Ra ≥0.2μm; uneven sparkle Welding: Post joint gap ≥ 0.2mm; weld diameter ≥ 0.8mm with visible seams and rough finish Gem Setting: Machine setting; prong diameter ≥0.3mm, depth ≤1mm; loose stone fit Plating: Plating thickness 0.1–0.2μm, prone to fading and oxidation |
Market Trends
| Consumer profile | Women aged 18–36 with artistic flair and strong trend awareness. They favor bold, avant-garde designs and chic aesthetics. Purchases stem from self-reward, artistic expression, and social identity. |
| Competitive landscape | Luxury brands emphasize craftsmanship and rarity but lack youthful appeal; fast fashion offers affordability but poor durability. This piece bridges the gap with geometric chain design and warm rose gold elegance, filling the accessible luxury niche. |
| Sales performance | The industry has grown at 7–9% CAGR over the past two years. E-commerce penetration continues rising, with holiday sales particularly strong. At a premium-light price, this product holds monthly sales potential of 3,000 units. |
| Market trends | By 2025, the global jewelry market is forecast to hit $242B with 5.1% CAGR. Chain and street-style pieces are highly favored by younger consumers, with market size projected to surpass $344B by 2032. |
| Distribution and promotion | Primarily online via e-commerce, supported by select boutiques. Promotion relies on fashion influencers and social media KOLs, highlighting a “luxury within reach” positioning to capture young, style-conscious audiences. |
