SPU: JENLA008P1
Specification
| Color | Rose Gold |
| Width | Width |
| Length | 18 inches |
| Weight | 14.46 g (±2g) |
| Material | 14KGP, Moissanite |
Structure & Shape
| Product | Consistent ring shape, diameter deviation ≤0.05mm; gems aligned tightly; clean metal joints |
| Common Mid-to-High-End Products | Inconsistent ring shape, diameter deviation ≥0.1mm; misaligned gems; visible joint gaps |
Material
| Product |
Main material-Metal properties: 14K gold, pure tone
Gem-level: 5A-grade moissanite, carbon content ≥99.9%, Mohs 9.25 Gem-color level: D–F color, 95% light return, ΔE ≤ 1.5, no visible tint Gem-clarity: FL–IF clarity, flawless under 10× magnification |
| Common Mid-to-High-End Products |
Main material-Metal properties: Mixed metal composition, prone to discoloration Gem-level: 3A moissanite, carbon content ≥95%, Mohs 8.5 Gem-color level: F–G color, 87% light return, ΔE > 3.5, visible tint Gem-clarity: VVS or lower clarity, flaws visible under 10× magnification |
Craftsmanship
| Product |
Cutting: Hand + machine polish; cut deviation ≤0.01mm; surface Ra ≤0.05μm; consistent sparkle
Welding: Seam gap ≤0.03mm, laser welded, flexible & secure Gem Setting: Hand + machine setting; prong diameter 0.25mm, depth 1.2mm; secure fit Plating: Plating thickness ≥2μm, resistant to fading and oxidation |
| Common Mid-to-High-End Products |
Cutting: Machine polish only; cut deviation ≥0.03mm; surface Ra ≥0.2μm; uneven sparkle Welding: Seam gap ≥0.05–0.1mm, standard welding, prone to cracks Gem Setting: Machine setting; prong diameter ≥0.3mm, depth ≤1mm; loose stone fit Plating: Plating thickness 0.1–0.2μm, prone to fading and oxidation |
Market Trends
| Consumer profile | Women aged 18–30 favor romantic and sparkling designs, often sharing daily looks on TikTok and Instagram. They value self-expression and independence, leaning toward affordable luxury jewelry that balances elegance with modern appeal. |
| Competitive landscape | Luxury jewelry limits accessibility with high prices, while fast fashion lacks refinement. This piece, with rose gold chain and moissanite accents, enters the affordable luxury segment, meeting young women’s demand for elegance and versatility. |
| Sales performance | From 2023–2024, market growth holds steady at 7–9%, with holiday sales surging 30%. Monthly sales are projected at 3,000 units, ROI near 22%, blending online and offline channels for sustainable and feasible growth. |
| Market trends | Global jewelry is expected to reach $242B in 2025 and surpass $344B by 2032. Minimalist yet romantic designs dominate, with rose gold bead chains aligning with young consumers’ preferences, ensuring long-lasting appeal and demand. |
| Distribution and promotion | E-commerce leads, supported by boutiques and pop-up experiences. Promotional efforts include celebrity wear, KOL collaborations, and festive campaigns, amplified by social media challenges to shape a “romantic affordable luxury” cultural narrative. |
