SPU: JEEAA005P1
Specification
| Material | 14KGP, 5A CZ Gemstones |
| Color | White Gold/Yellow Gold |
| Diameter | 16mm |
| Weight | 3.3g (±2g) |
Structure & Shape
| Product | Edge deviation ≤ 0.05mm, zirconia stones are neatly aligned, spacing deviation ≤ 0.05mm, earring symmetry ≥ 98% |
| Common Mid-to-High-End Products | Edge deviation ≥ 0.2mm, alignment is loose, spacing deviation ≥ 0.2mm, earring symmetry ≤ 90% |
Material
| Product | Main material-Metal properties: 14K Gold, true color finish Gem-level: 5A Grade CZ, Mohs hardness 8–8.5 Gem-color level: D–F Color, 85–90% light reflection, brilliant fire, no glare Gem-clarity: VVS Grade, <1% inclusions |
| Common Mid-to-High-End Products | Main material-Metal properties: Mixed alloys, prone to discoloration Gem-level: 3A Grade CZ, Mohs hardness 6–7.5 Gem-color level: G–H Color, only 60–70% reflection, dull sparkle Gem-clarity: SI1 Grade, 5–8% inclusions |
Craftsmanship
| Product | Cutting: Hand + precision machine cutting, facet error ≤ 0.01mm, Ra ≤ 0.05μm, clean unified reflection Welding: Laser welding, weld point diameter < 0.1mm; Tensile strength ≥ 10N Gem Setting: Hand + machine setting, prong width 0.25mm, depth 1.2mm for secure mount Plating: Thick 2μm plating, tarnish and fade resistant |
| Common Mid-to-High-End Products | Cutting: Machine only, facet error ≥ ±0.03mm, Ra ≥ 0.2μm, inconsistent shine Welding: Traditional welding, weld point diameter > 0.2mm; Tensile strength ≥ 6N Gem Setting: Machine only, prong width 0.2mm, depth 1mm, looser setting Plating: Thin 0.1–0.2μm plating, prone to fading & oxidation |
Market Trends
| Consumer profile | The core audience is 18–34-year-old Gen Z and young millennial women, mainly urban professionals and new consumers. They prefer luxurious, sparkling accessories, express personal style, and often showcase outfits on Instagram and TikTok. Needs focus on gifting, festive wear, and daily statements. |
| Competitive landscape | High-end earring brands build exclusivity through craftsmanship and rarity but remain overpriced for mass consumers. Fast fashion brands win on affordability but lack quality and durability. These pavé-set earrings balance brilliance with attainable pricing, filling the mid-tier gap. |
| Sales performance | The jewelry industry shows steady growth, with 2023–2024 CAGR at 7–9%. E-commerce dominates, with holiday peaks boosting sales by 30%. Monthly sales for this product are projected at 3,200 units, with ROI around 22%, ensuring sustainable returns. |
| Market trends | By 2025, the global jewelry market is projected to hit $242 billion. Driven by economic recovery and social culture, demand for sparkling earrings keeps rising. By 2032, the industry may surpass $344 billion, with personalized luxury earrings remaining popular. |
| Distribution and promotion | E-commerce is primary, complemented by boutique retail and pop-ups for experiential marketing. Strategies include collaborations with fashion bloggers, KOLs, and rap artists, plus holiday co-branded campaigns and social challenges to strengthen cultural influence and expand brand reach. |
